My name is Arthur Woo and I've worked as a cinematographer in NYC since 2015. Over the years, I've seen how color correction and color grading have become an integral part of the image making process that is often taken for granted.
My experience working for large brands as well as narrative films has given me an in depth look at how color is handled on various types of projects.
In that process, I've seen many of my colleagues who are filmmakers and editors struggle with the coloring process, where projects were often delivered little to no color correction at all. After taking various courses about color, working with colorists on ads and films, and applying color to my own projects, I've learned that it is a skill people shy away from since it can seem overwhelming.
That is why I created Color Correction + Grading Made Simple for Premiere Pro, to help working filmmakers, videographers, and editors already working in Premiere Pro learn simple and effective ways to take their footage up a notch and deliver better products to their clients, and create a gateway into the world of color grading.
You can see my work at www.arthurwoo.com and my coloring blog at www.purecolor.io